Modification Of Trade Personnel
Continuing a series of articles on motivational programmes for sellers not their direct employers - retail networks, namely brands, which sellers themselves offer to buyers. The articles were prepared by Retailium Marketing specifically for Loyalty Library. Who s a modern salesman and what kind of motivation program he needs? The seller is, above all, the CELOVEC with basic needs, feelings and emotions (see pyramid Maslow). That s why he sells what [...]
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