Continuing the series of articles on motivational programmes, which are conducted for sellers by not their direct employers, retail networks, namely brands, which sellers themselves offer to buyers. The articles were prepared by Retailium Marketing specifically for Loyalty Library.

Who's a modern salesman and what kind of motivation program he needs?

The seller is, above all, the CELOVEC with basic needs, feelings and emotions (see pyramid Maslow). That's why he sells what he's doing, and that he's got to sell.

That is why the seller ' s loyalty consists of three stages:

(1) The ads and PR affect the emotions of the seller. But that's not enough, because the seller is deeper on the question (see returns/seminars, look at the legs, etc.)

(2) The better the seller knows the product, the more likely it will sell it. However, there are practically every Hungarian training for sellers.

(3) The material reward is a very motivational programme, which is also very rare. For now, several competitors can offer the seller a reward for sale.

How do I interest the seller? What do you want him to do with the motivation program? These questions can be answered by examining the portrait of a modern seller and taking into account its needs.

Depending on the industry, the seller ' s profile will be depleted, but it creates motivation programmes and with thousands of vendors, Retailium Marketing identified common behavioural characteristics. First, the " seller " profession in our country is perceived as irresistible, disgraceful and underpaid. A seller can go to work by anyone, it doesn't require special knowledge and skill, but it'll be close to the black-working profession, because it's a hell of a job to deal with buyers. That's what it takes to consider us, while in the West, a man can work as a salesman for his entire life and not only be ashamed of it, but even proud of his profession.