Marking approach to personnel management in Russian companies, Contents I. The development of innovative approaches to staff management. The development of innovative approaches to staff management II. The notion of marketing staff II. Marketing of staff III. Deficiency of high-quality professionals. 3. Extinct title=I. Innovative approaches to staff management 1. Increased unemployment. 1. Increased unemployment. 2. Deficiency of high-quality professionals. 2. Deficiency of high-quality professionals. 3. Extinction of " old " width "=220" height=157 Functions for marketing staff III. Functions for marketing staff IV. External, domestic marketing and labour market characteristics IV. External, domestic marketing and labour market characteristics V. Prospects for developing a marketing approach to staff management V. Outlook for developing a marketing approach to staff management

I. Innovative approaches to staff management 1. Increased unemployment. 1. Increased unemployment. 2. Deficiency of high-quality professionals. 2. Deficiency of high-quality professionals. 3. The disappearance of " old " and the emergence of new professions. 3. The disappearance of " old " and the emergence of new professions. 4. Development of the economy. 4. Development of the economy. 5. Increased mobility of labour resources. 5. Increased mobility of labour resources.

The purpose and purpose of marketing in the staff management system is to adapt entities to market conditions and to ensure effective employment in economic activities and to maximize the interests of the worker and employer. The aim is to adapt the entities to market conditions and to ensure effective employment in economic activities and to maximize the interests of the worker and employer. Objectives: (1) Strategic workforce planning and development of personnel management technologies; (1) strategic workforce planning and development of personnel management technologies; (2) external and internal labour market analysis; (2) external and internal labour market analysis; (3) company attractiveness for target groups of potential employees; (3) company attractiveness for target groups of potential employees; (4) company needs for a constantly changing environment Labour motivation(6) Improvement of the motivation system; (7) Management of staff development. 7. Management of staff development.