Attention to the problem of labour motivation among practitioners is falling, and is being reinforced again. Over the past years, there has been renewed interest in it not only by staff specialists but also by managers at different levels. The growing importance of staff motivation to maintain a high efficiency in the company ' s work is, inter alia, an increase in the costs that companies are willing to pay for the services of human resources management consultants. For example, Kennedy Information estimates that, in the United States, the staff management consulting service market reached $9.8 billion by the end of 2014. This is understandable, companies are seeking to strengthen and develop their intangible assets, primarily human resource capacity, which is largely realized through increased staff motivation.

The Government of Russia and the President have repeatedly stated the need to improve the competitiveness of the Russian economy. It is difficult to believe that the competitiveness of the domestic economy can be improved without improved management. The work of the manager would not be effective if he could not maximize the impact of his subordinates if he could not manage their motivation. But there's a lot more words than real things. As long as we do not reign the market, “competitiveness”, “efficiency” will not be achieved until concrete steps are taken leading to the intended objectives. Competitiveness of the company, increased productivity or quality of work, reduced costs are not possible with insufficient staff motivation. Tom Peters is one of the world ' s most well-known management consultants, believes that new times presuppose new principles in leaders ' actions. The authoritarian leadership is replaced by leadership based on encouragement. So today's leader should be able to motivate. However, the experience that I have experienced in recent years of work and training, and in consultation with the leaders of Russian companies, suggests that there is a great disparity in the perception that it is behind the word “motivation”. It's hard to control what you have quite a vague idea.

Several " child " issues, which are often difficult to answer not only managers but also human resources specialists.

These questions are:

♪ What's the motivation?

♪ Why do you have to run staff motivation?