Ah. X.: To date, corporate culture has been recognized as one of the main success factors of any enterprise, from a small firm to the largest single. It is an integrated programme aimed at increasing productivity, establishing a stable organizational structure and a strong staff-to-staff relationship Intangible motivation of staff♪ Corporate culture determines the company ' s reputation and place on the market.

Is the role of intangible motivation too exaggerated in our time? How effective is that?

A.H.: Very often Russian companies forget a tool like corporate culture. Or forced, under pressure of circumstances or fashion, to think of a mission, values,

Orporal culture and intangible motivation. Of course, the results are not as good as they could be.

There must be traditions in the company that are simple to accept any staff. It is very important how staff interact with each other, how they communicate with the client, it is highly influenced by intangible motivation. Undoubtedly, a well-built team provides a higher level of client service, they work with a soul!

Using a strong corporate culture, intangible motivation is indeed an effective tool for enhancing staff internal efficiency. The results of the collective ' s work, with its informed use, are increased by an average of 30 per cent.

In addition, internal development and staff training remain an important point. These measures increase efficiency by 25 per cent to 75 per cent.

Russian Federation, work

They're going back to the past. Transparency, transparency and control, understanding of goals and objectives are done with the management of miracles.

When the interests of the employer and the co-investigator coincide, the staff member shall be immediately included in the company where he or she participates actively and is a prominent place in corporate culture.

What professions and responsibilities do you think intangible motivation is more important for staff? Yes.