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Successful western experience has led domestic enterprise managers to introduce long-term motivation programmes. But how many people are motives. For example, young people may prefer a large salary to have free time, and those who are older may have good working conditions. I'll tell you how to encourage staff to work for the common good.

Business must have an ambitious but achievable objective

It is the ambitious goal that the collective pays. For example, our company has been tasked with achieving such indicators: the number of dealers is 10 (instead of 5), annual turnover is $500 million. U.S., client base - over 100,000 people, staff salaries - market rate plus 5 per cent.

I think it was because of two constituents: the first, clearly defined goals, the second, a beautiful team. Sometimes it depends much more than the Director General. So you must remember that there are no ordinary officers. Your job is to convince every employee of his significance, regardless of who he works, a top manager or a cleaner, a salesman or an accountant. For example, we have a parkinger seeing every client, and I'm not. So he's not just an employee, he's the Director General of Parking Management who's contributing to the company's image. That's what I'm telling him. If all members of your organization feel the mission they have, each will step on its own, but it's all in the right direction. Comparing the different objectives of the company is difficult, but possible. And wins the competition war by the company that's doing it.