Structured and typological motivation method described B. E. Herkova. Practical experience with this model is provided.

Key words: motivation, typical motivational model B.I. Herculová, basic labour motivation model, type of motivation.

The main task of managers is to make the best use of staff capacities. Regardless of the strong decisions of the managers, their impact can only be achieved when they are well placed in the business of the company. At this stage of implementation, the company faces a critical aspect of governance - motivation. To date, the effectiveness of the current motivation system is a weak link for most Russian enterprises. Staff motivation issues are fairly widely addressed in the literature. However, attempts to adapt the classic theories of motivation to modernity are largely unsystematic, which makes the practical use of motivational technologies difficult. [2]

To date, a large number of methods, methods, principles, approaches to staff motivation have been developed, with no universal, applicable to any industry and the organization of approaches and methods. The complexity of the practice staff motivation system There is also a weak understanding of the motivation of workers employed in certain sectors of the economy and activities.

The model V. I. Herkova was designed specifically to analyse the motivation of Russian workers. It takes into account national specificities and recycles in dozens of domestic enterprises.

The Typological Model B. I. Herkova has a number of significant differences from other structural motivational models:

1. It is based on comparatively sustainable human motivations in working life, not on changing needs from lunch to dinner.
2. The model is designed to address management rather than psychological issues.

The typical model is based on the intersection of two axles, motivation and behaviour (figure 1).