For us, the words “intangible motivation” are synonymous with the word “recognition”, which may be expressed in different forms, for example, by recognizing the achievements of staff members by colleagues and management. For a young specialist intangible motivation A well-designed development system that will enable it to maximize its potential, to acquire a sense of ownership of the company ' s common idea. Finally, these are simple signs of attention (in corporate media notes -- we issue a quarterly edition of the Alpha Review; happy birthday, material assistance in unforeseen cases, etc.) by the company that she proves to the staff member that he and his work are very valuable.