A young company working in a low price segment is unable to deal with world brands in advertising and marketing. But you can come on the other side, not the buyer, but the seller. We work on a highly competitive market. Plants and smartphones are implemented through multiband technology stores, network and single.

Karina Kosykova,

BQ training manager

In this article, you will read:

• How to promote goods in high competition
• Why teach managers to gifts.
• Bonus programme structure to be understood by sellers

Marka's not so familiar in the market to sell himself. Additional efforts by sellers are therefore required in the trading rooms. They were developed and implemented at the end of 2014 motivation of commercial personnel Enterprises: Our products are traded with points that are exchanged for gifts.

Modification of the commercial persal: understandable mechanics

The sellers are registered as participants in the programme on a dedicated website. When they sell our brand products, the individual identification number of the product is indicated in the " private office " . It's on every piece of electronics. The seller has scores. The amount depends on the model and is automatically determined by the identification number site. All models participate in the programme except those that have ceased to produce and sold to dealers.

In the catalogue on the programme website, participants can see how many points are for which item. For example, for a button cell at a cost of 1,000 roubles, 20 to 30 points, for a new Smartphone model at a cost of 4,000 roubles, 150 points.

The merchandise makes more points, but not always. If it is urgent to sell a specific model stock, its value in the scores is increased to get faster. It appears that different amounts are charged to managers for selling goods at the same price. Staff know that because they see scores in the brand catalogue that is available in the " private office " of the programme. They therefore actively offer the goods we are interested in selling. More scores are also reserved for novels. So we're running the market, we're focusing on specific episodes and models, so they're going to get scared.